The Pinterest board
Forty pins and one word: “this”. The most expensive sentence in flowers.
The question
You have forty pins. Good. Forty pins is a vision. Now you send all forty to the florist with one word. This. The florist opens them, names every flower, prices every stem in your month and your zip code, and writes a quote for exactly that. Is that what you’re sending?
- Yes. The photos say it better than I can. Exactly this.
- No. Each photo gets a line: what I love about it, what I don’t, and that I’m open to anything that gets the same look.
Answer it in Bride IQ to hear what Belle thinks, see whether you were right, and watch your score move.
The careful version: How to brief a florist with inspiration photos.
This one is part of Flower IQ and of the test.